In July 2021, Shiseido Company Limited and Accenture will establish a joint venture company, Shiseido Interactive Beauty Company Limited, which will provide digital marketing and digital/IT-related services to Shiseido and its group companies.
 
With the establishment of the new company, Shiseido will aim to respond quickly to changing consumers and market environments, accelerate digital transformation (DX), and innovate business models in Japan.

The new company will engage in business model reform centering on digital areas, development of global standard ICT infrastructure and operation systems, and development of talent in the digital and IT fields. While incorporating talent and know-how from Accenture, the company will enhance IT functions and accelerate digital transformation to strengthen Shiseido’s new digital marketing initiatives with speed and innovation as a group of digital and IT strategy experts in beauty.

Offering Unprecedented Beauty Experiences

For instance, Shiseido Interactive Beauty will offer unprecedented beauty experiences which cannot be realized solely by Shiseido. As Shiseido’s users undergo virtual makeup and skin diagnostic tests online or in stores, their history can be analyzed in Shiseido Interactive Beauty’s digital database, and by applying the data of purchasing, and research and innovation together, it becomes possible to propose the best in counseling, products and makeup lessons at a place and time of their choice. In addition, the company will use the latest beauty technology to seamlessly provide life-long, personalized services to consumers through various points of contact, both digital and real.

“Through our Cloud First initiatives including cloud migration of existing systems, we will enhance our IT functions and establish fast and flexible systems to improve the efficiency of our existing IT investment and maintenance costs, and accelerate business and data-driven decision making,” Shiseido stated.

“Furthermore, with Accenture’s know-how in talent development, we will jointly design and provide special programs for digital and IT experts which Shiseido wishes to strengthen, and nurture people with advanced skills specialized in digital and IT fields. We will also actively recruit outside talent to contribute to the enhancement of Shiseido’s overall digital and IT capabilities,” the company added.